With Bive your Prostate Matters


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Social problem: 

In Colombia there has been an increase in the number of cases of prostate cancer, which is identified as one of the asymptomatic disease in men and on many occasions the cases are detected at advanced stages when the peripheral organs that surround it have already been affected, such as “the bladder, the rectum and the urethra, which is also part of the male urinary sphincter apparatus; the prostate is an essential organ for sexual, reproductive and urinary function, all the diseases that affect it can generate irreversible damage in these systems ” (Minisalud, 2013, p. 15). Therefore, performing the prostate antigen test, knowing the result in a timely manner and going to medical treatment on time, will have an impact on improving the quality of life in terms of health, at the family and economic level; since this advanced chronic disease and therefore mortality can be prevented, it is also reflected in the socio-family relationship of people and in labor productivity.

General purpose: 

Identify opportunely the alterations to the prostate antigen (PSA) in rural populations, with the hope of detecting early diseases such as prostate cancer.

How do we do it?: 
  • Health Intervention: The benefitting coffee growers receive a prostate antigen test through a health day carried out in their municipalities.
  • Educational Intervention: The beneficiaries are educated about the importance of self-care and information about prostate cancer.
  • Social Orientation: Accompaniment will be carried out for those people that have an alteration in their test results so that they can take the next steps in their process through their health insurance or if they prefer through private services.


  • 1512 beneficiaries of a prostate antigen test and an educational process about health and self-care
  • 31 cases identified with altered results that were accompanied through a social orientation process